Poké Olu is a new virtual kitchen that was recently launched in Plantation, Florida. Although poke has become increasingly popular state-side and in other Asian countries, poke bowls are traditionally a Hawaiian dish. This is the reason for the “island vibes” illustrated through color and patterns throughout the brand.
For Poké-Olu, it was important to incorporate a bowl into the logo in some way. The bowl combined with “Olu” also creates a face symbolizing its meaning of the word. The logo also needed to give the feeling of happy, friendly and inviting.